Rampage - Reading Platform for Teens
Rampage is a satirical publishing brand that empowers underage audiences to access mature content, exaggerating the exploitation of youth curiosity to emphasise harmful impacts.
Scope
Branding & Creative Direction
Tools
Adobe Illustrator & Photoshop
Date
May 2025
Context
Rampage is a satirical brand identity designed to critique and draw attention to a social issue: the accessibility of mature content to underage audiences within publishing and literature sectors. The issue was identified through auditing existing brands within the sector.
Purpose
Nearly half of children aged 9-16 are regularly exposed to sexual images and pornography (Quadara & El-Murr, 2017). With the popularity of online platforms Wattpad and TikTok’s BookTok trends, we are seeing sexual and graphic content within literature becoming increasingly more accessible to teens. This endangers children to the premature consumption of harmful and unhealthy representations of romantic relationships, sexual conduct, violence, and mental health. Rampage, a publishing brand, was conceptualised to critique the exposure of explicit, R-rated content to underage audiences.
Approach
Sometimes the most effective way to bring attention to a problem is to set the problem on fire and dance around it. By positioning accessing mature content as an act of teen rebellion, Rampage’s branding actively targets teens and exaggerates the exploitation of youth curiosity, therefore emphasising its harmful impact.
Visual Identity
Rampage’s call to teen rebellion is visually represented through a bold, edgy aesthetic. The wordmark uses custom lettering that mimics the magazine cut-out “ransom note” style, a nod to punk typography that reinforces the endangerment of children. Mismatched font sizes, chaotic weights, and the bold colour palette represent Rampage’s rebellious spirit and defiance to obey social conventions. Illustrated mascots are equipped to normalise behaviours that are inappropriate for younger consumers, further exemplifying the issue’s harmful impacts.
Quadara, A., & El-Murr, A. (2017). The effects of pornography on children and young people. Australian Institute of Family Studies. https://aifs.gov.au/research/research-snapshots/effects-pornography-children-and-young-people
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