Fleurish - Floral Preservation Boutique
Fleurish is a floral preservation boutique dedicated to transforming fleeting floral beauty into enduring memories.
Role
Branding, Product Creation, & Photography
Tools
Adobe Illustrator & Lightroom
Date
October 2024
The Why
40-60% of picked flowers never make it to a final customer. Traditional flower delivery involves multiple middlemen, increasing overall floral waste due to flowers sitting in warehouses, distribution centres, and travelling (The Bouqs Co, 2021). Through the ancient art of flower pressing, Fleurish transforms these end-shelf-life flowers into timeless keepsakes, working to minimise floral waste while providing customers with eco-friendly gift alternatives that commemorate the special moments.
The What
The product range includes handcrafted earrings, bookmarks, and decorative framed artworks, allowing gift recipients to integrate the keepsakes into their everyday lifestyles. Each piece is unique, reflecting human time and care that adds to the item's story. Fleurish’s brand is characterised by clean, romantic visuals. The swooping flourishes of the wordmark emphasises elegance and pairs well with the delicacy of the gift range. The product and brand photography captures the feminine essence of Fleurish, and romanticises everyday lifestyles allowing customers to build meaningful connections to the brand.
The Bouqs Co. (2021). Flower waste: How farm-direct flowers reduce floral waste. The Bouqs Co. https://bouqs.com/blog/flower-waste-farm-direct-delivery-innovation/?srsltid=AfmBOoop4Rij3Cu-Q4s9fnPAYBLsjynybYjNSU9UcMorEgKxf2PCs1oe
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