Drip - Outfit Planner & Fashion Analytics App
An app with in-built tools and features that helps users build and plans outfits and tracks wardrobe usage to discover their style and gain confidence.
Scope
UX/UI Design
Tools
Figma
Date
May 2026
Context
Drip is a conceptual mobile app designed to address the unique needs of a specific end user. Ethnographic research methods were utilised to uncover habits, frustrations, and anxieties related to morning routine and timeliness as well as fashion confidence. Insights from this data guided me in my design decisions and allowed me to create a user-centric outcome.
Purpose
Indecisiveness impacts roughly 1 in 5 adults, often stemming from anxiety, perfectionism, and low self-confidence. Indecisive people become overwhelmed by minor choices and ‘what if’ scenarios which can lead to exhausting mental blocks and poor overall well-being (Ferrari, 2021). Drip aims to help users manage their morning routines by providing them with tools to build and plan outfits, eliminating the need for last-minute decisions at the beginning of their day.
UX Research
To gain a deep, empathetic understanding of User X’s experience I conducted a series of ethnographic research approaches. Insights gained from in-depth interviews and various journey mapping have been synthesised to generate the following user persona card and journey map.
Approach
My approach to Drip was user-centric. Understanding User X’s pain points regarding indecision, poor timeliness, and low fashion confidence, I wanted to provide her with the tools to build and plan her outfits ahead of time as well as track wardrobe usage to discover her style and gain confidence. This led to Drip’s core features: Calendar, Daily Log, Outfit Builder, Lookbooks, Statistics, and Friends Feed. Additionally, given the culture surrounding fast fashion and overconsumption, I wanted to draw attention to usage habits through an environmental lens. The Sustainability Report is a monthly summary of data collected from daily logs that prompts users to be conscious of their wardrobe usage and what items and materials they are investing in. By helping users learn what they enjoy wearing, Drip can help users reduce overconsumption and build more sustainable habits.
Visual Identity
The visual identity of Drip is inspired by User X’s needs as well as their position as a member of Gen-Z. The logo is inspired by street-style aesthetics, reminiscent of current fashion trends. Additionally, the star motif represents guidance and individuality, strong themes that are relevant to my focus user discovering her personal style and gaining self-assurance. Drip’s colour palette is bright and bold, expressing its personality through playful confidence that invites energy and engagement. Selected typefaces, Nunito and Alata, promote friendliness and readability through their open, round counters, further encouraging user engagement.
Prototype
Explore the interactive Drip prototype below. Click through screens to experience the tools and features of the app
Ferrari, J. (2021). What Makes People Indecisive. Psychology Today. https://www.psychologytoday.com/au/blog/still-procrastinating/202103/what-makes-people-indecisive
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